The New ASM Brand Identity

After months of research and testing, we are proud to announce the all-new look and feel of ASM International! The redesigned logo and brand platform defines ASM's attributes, values and behaviors as well as visually rebrands the organization to cohesively align our products, services and communities together as one.

Based on the decision to move forward with the new visual representation of the ASM brand, we have many exciting things planned in the near future, starting with the video below introducing our new logo.

We are not simply providing a redesigned ASM logo – we are moving forward into the next century with transformative language and intent.

WHO IS ASM INTERNATIONAL?
ASM International was founded in 1913 and became known as the American Society for Metals. Today ASM International is the world's largest association of metals-focused materials engineers, scientists, technicians, educators, and students.

WHAT DOES ASM INTERNATIONAL DO?
A member and volunteer based organization, ASM International serves as a central resource that gathers the latest applied information from the field and disseminates it back to industry, academia, and government through published content, classes, conferences, expositions, and local chapter engagement.

HOW DOES ASM INTERNATIONAL PROVIDE VALUE?
By acting as a catalyst for vigorous professional activities, ASM International fuels a passionate sense of community, energizes members to aspire to new levels of success and satisfaction, advances the development of materials, and ultimately elevates the importance of our professions.

SIMPLY PUT:
ASM International is the world's largest association of metals-focused materials engineers and scientists. We are dedicated to informing, educating, and connecting the materials community to solve problems and stimulate innovation around the world.