Progress Report and Strategic Plan
ASM's Leadership meets annually to review and discuss our organization's strategic direction. In our strategic planning sessions held this past summer, the leadership validated our mission, vision and core values as well as our value proposition, which states:
ASM serves materials professionals, nontechnical personnel and managers worldwide by providing high-quality materials information, education and training, networking opportunities, and professional development resources in cost-effective and user-friendly formats. ASM is where materials users, producers, and manufacturers converge to do business.
Despite the challenges of a rapidly changing marketplace, economic and political uncertainty, ASM's Leadership affirmed that the organization today stands as a one-of-a-kind world class Materials Information Society dedicated to the professional advancement of its members and the materials community. We also believe that there is more to do to enhance our offerings.
New Initiatives That Engage
Although our core focus will not change… We have designated additional priorities for 2014. Among them is more deeply engaging with our members and steering our organization around their aspirations. We will talk to our members about the kind of ASM they would like, and what more we can do to help them advance in their careers. We believe this will be particularly valuable to our younger members who hold the future to our organization. That's why we are excited to report ASM will be placing added emphasis on serving and activating students.
We are currently looking at new ways to better link high school and college students with our local chapters, create more student-focused communications, leverage our members who are interested in mentoring younger people and better connect industry to student talent. Serving the unique needs and expectations of this next generation of ASM members is vital to our continued relevance and value to the materials science community in the years ahead.
In addition to ASM's critical issues of Life-Long Learning and Education, Content Is Everything Material, Emerging Technologies and Volunteerism, we are pleased to announce that we have added Branding as a fifth critical issue. We are currently in the process of a re-branding initiative, which will be instrumental in better informing members and the public of ASM, including opportunities for: professional development, access to information and problem solving via networking, and the value we provide for employers. In the coming year we will be happy to share developments around our updated brand with you.
ASM's Five Critical Issues:
Life-Long Learning and Education
Life-Long Learning and Education help materials professionals remain technically current so that they may advance their careers at any point in the professional life cycle and contribute to the continued growth and sustainability of the materials community.
Content is Everything Material
ASM International has a strong history as a resource for high-quality materials science and engineering content. Most of this content is created through a framework that enables members and volunteers to capture and share their knowledge and expertise. ASM also has strategic partnerships with other organizations to increase its content assets, which are available to the greater materials community.
With advances in web infrastructure and online networks, and based on ASM's work to create a strong technology environment, ASM has the opportunity to further expand its position to provide content assets that are "Everything Material."
To keep up with the changing needs of our members and other professionals, we have identified materials-related areas where rapid changes and developments are taking place, and we are working to disseminate authoritative and useful knowledge related to these technologies.
Volunteers provide the energy that propels ASM at the chapter level as well as the national level. Not only are volunteers the leaders of our society, they are the foundation for developing new content, products and services that our members and customers need and value. As with all volunteer-driven organizations, we face challenges in bringing new volunteers to our society and our chapters — challenges that involve not only attracting new volunteers, but also helping them stay motivated and connected, and feeling appreciated for their contributions.
The achievement of our long-term goals can only be realized through teamwork that includes ongoing member participation through ASM Chapters, Committees, and Affiliate Societies, partnering with ASM staff to develop programs, products, and services that add value to the materials community.
ASM has a broad and diverse membership, affiliated groups, and product mix. This has led to a lack of clarity and understanding of the society's value and relevance.
We are working to identify our key differentiating factors and improve how we deliver and communicate their value to the materials community. We will align our communities and build a brand platform that defines our organization's attributes, values and behaviors.