ASM International, Materials Park, Ohio, recently rolled out a major redesign of their company website. The new site aims to enhance the user experience by simplifying and streamlining the ASM information and services available online. “Member feedback is everything to us, so redesigning the website around their needs was the natural next step in ASM’s evolution,” says Thom Passek, Managing Director of ASM. “We celebrated our 100th year anniversary in 2013, so kicking off 2014 with an all-new website is a great start to the next century of this society.”
Based on ASM member and customer feedback, several key issues were addressed in the site redesign. The major updates are as follows:
- Simplified Navigation –users can find content with less clicks by hovering over the “Mega Menu” main navigation tabs
- New Filtering – it is now easier to pare down ASM’s huge resource collection of content by Resource Type, Subject and Publication Date
- Easier Reading – enlarged text adds to a simplified look and feel
- Fast Checkout – the new, overhauled checkout process is designed after well-known and respected internet commerce vendors
- Enhanced Rewards – members can now earn points for product purchases, which can be redeemed for free content
- More Connections –profile pictures can now be uploaded to the Member Directory, which can help with recognition at networking events
- Convenient Searching –the new search function for the ASM store allows user to find exactly what they are looking for to solve materials problems quickly and easily
Users are encouraged to send feedback to [email protected].
