Novelis, Atlanta, announces that Red Hare Brewing Company will launch the world’s first commercial use of Evercan, the company’s independently certified high-recycled-content aluminum sheet for beverage cans. Evercan aluminum sheet is made of a guaranteed minimum 90% recycled content. The company has announced capital investments of approximately $500 million over the last two years that will double its global recycling capacity to 2.1 million metric tons by 2015.
“Evercan is a perfect fit for Red Hare,” noted Roger Davis, founder and CEO of Red Hare Brewing Company. “The independent certification of the closed-loop recycling process behind evercan strengthens our commitment to employing the best in sustainable business practices, making evercan a natural extension of the Red Hare brand.”
Red Hare Brewing Company, one of the fastest-growing micro-breweries in the U.S., selected Evercan aluminum as part of its commitment aimed at reducing the company’s environmental footprint, while preserving the freshness and enhancing the taste of its finely crafted beer. Red Hare was the first craft brewery in Georgia to package its products in aluminum cans, following a trend in the micro-brewery industry to move from bottles to cans as a way to expand distribution and appeal to on-the-go consumers.
