ASM’s 2016 Strategic Plan, which the Operations team is implementing through the 2017- 2019 ASM Renewal and its four key performance initiatives, called for improvements to collaborations. At the end of 2016, ASM listed over 90 collaborations, most of which were partnerships in name only. As the Renewal began, we significantly cut back on nominal collaborations and focused only on those that could improve market positioning and generate incremental revenue for both partners.
Two new collaborations that meet these market and revenue requirements have now been formed: MOUs are in place with Intelligent Manufacturing Systems along with its World Manufacturing Forum (IMS/WMF), and the Materials Research Society (MRS).
The IMS/WMF relationship will closely connect ASM to the manufacturing community, which is particularly important in view of the rapidly emerging triad of design, materials, and manufacturing as a closed loop, concurrent process set. As a first step, ASM and IMS/WMF will host workshops and symposia at each other’s respective conferences and compensate each other based on participation levels. ASM will host a discussion on “Harnessing Materials Information for Manufacturing” on September 25 at the World Manufacturing Forum 2019 in Italy. Next year, IMS/WMF will be a partner at IMAT2020.
The MRS partnership with ASM will also begin with cooperation during each other’s conferences. The improved market position for both parties enabled by the collaboration will be a more balanced focus between research and applied materials. A participant-based reward structure is now in place between ASM and MRS for symposia delivered at each other’s conferences. MRS will also be a partner at IMAT2020.
In addition to these new collaborations, we are continuing to strengthen our existing core partnerships. Some of these partnerships and programs include: ASTM (Digital Short Courses); AGMA (Heat Treat Conference); NACE (IMAT2020 and new corrosion products); MPIF (IMAT2020); Lincoln Electric (education); and Oak Ridge National Lab (data management). As additional collaborations are formed that meet the dual criteria of improving market position and generating revenue, we will keep you posted.
William T. Mahoney, CEO, ASM International
[email protected]
This excerpt is from the May / June issue of Advanced Materials & Processes (AM&P).
