Alcoa, Pittsburgh, announces that the name for its future company dedicated to value-added products will be Arconic, in which “A” represents Alcoa, “arc” represents the arc of progress, and “-conic” speaks to the company’s history of creating iconic products. The logo also includes a tagline, “Innovation, Engineered” to communicate the company’s goal to invent, develop, and deliver products and solutions through precision engineering and advanced manufacturing.
The future upstream company will operate under the Alcoa name. The company’s separation into two independent publicly-traded companies in the second half of 2016 remains on track.
“The ‘Arconic’ brand fuses our extraordinary heritage with our highly promising future,” said Alcoa Chairman and Chief Executive Officer Klaus Kleinfeld. “It echoes our 127-year history of invention – and reinvention. Our logo depicts the realm of possibility brought to life. It reflects our vision of limitless innovation solving complex engineering challenges, to transform the way we fly, drive, build, package and power. And it represents the ingenuity of our people, who are dedicated to inventing, developing, and delivering high-quality, innovative products and solutions that contribute to our customers’ success and create shareholder value.”
Both Arconic and Alcoa will be based in the United States and listed on the New York Stock Exchange: Arconic as ARNC, and Alcoa as AA. The upstream company (Alcoa) will comprise the five business units that today make up Global Primary Products: Bauxite, Alumina, Aluminum, Cast Products, and Energy.
Arconic will include the three business segments that today comprise Alcoa’s Value Add portfolio: Global Rolled Products, Engineered Products and Solutions, and Transportation and Construction Solutions.
