The Electronic System Design (ESD) Alliance, San Jose, Calif., and Semico Research, Phoenix, Ariz., announce that they have entered into a joint marketing agreement to work together on several business initiatives in support of the semiconductor design ecosystem.
The joint marketing agreement (JMA) will enable the ESD Alliance and Semico to promote their common business goals. Semico will assist the ESD Alliance in broadening its reach into the IP community, a large part of the semiconductor design ecosystem, by promoting it at Semico events, on its website, and through promotional emails.
Additionally, Semico will provide a discount to ESD Alliance members for purchase of individual research reports, offer enterprise-wide access to its IPI Monthly Report, and extend admission discounts to Semico conference events.
In exchange, Semico has become an associate member of the ESD Alliance, an international association of companies providing goods and services throughout the semiconductor design ecosystem. The ESD Alliance will post availability of new Semico research reports and provide a link to its website for Semico blogs and articles.
“Semico is connected to and understands the needs of IP community,” says Bob Smith, the ESD Alliance’s executive director. “Our new mission is focused on representing the design ecosystem and IP is a key component. We will rely on its Semico’s expertise as we expand our presence and showcase our benefits to IP vendors and suppliers.”
“The ESD Alliance recognizes that the IP community is an important element of the semiconductor design ecosystem and one that will benefit from its newly expanded charter and ongoing initiatives,” notes Jim Feldham, president of Semico. “We look forward to working with the the ESD Alliance to raise the visibility of the importance of the IP market.”
