Novelis, Atlanta, announces the first product in its Evercycle portfolio of certified high-recycled-content aluminum for specialty applications. It will enable customers to produce infinitely recyclable products with a lower carbon footprint. The first product is designed for aluminum food containers, and is certified by SCS Global Services to contain 100% recycled aluminum. It is made of 90% post-consumer content and 10% customer manufacturing scrap – the only material of its kind in the market. Commercially available now in North America, Evercycle is expected to become available globally as demand grows.
The new product adds to Novelis’ growing portfolio of high-recycled-content aluminum sheet products, and is part of the company’s plan to increase the overall recycled content of its products to 80% by 2020. In 2014, Novelis introduced its certified high-recycled-content Evercan product for beverage cans.
“We are pleased to have begun shipping Evercycle earlier this year to major producers of food containers in the United States,” said Marco Palmieri, Senior Vice President of Novelis and President, Novelis North America. “This represents the first application, but we are already developing other uses across our specialty products portfolio, including appliances and cookware.”
Already the world’s largest recycler of aluminum, Novelis has made capital investments of close to $500 million in its global recycling operations since 2011, doubling its annual recycling capacity to 2.1 million metric tons. Recycling aluminum requires 95% less energy, and produces 95% fewer greenhouse gas emissions (GHGs), than manufacturing primary aluminum.
